A good book can change your outlook and help take your
business to the next level. If you want to hone your
mission, think creatively, and understand how behaviors can
influence outcomes in business and life, your next read’s on us.
Here are a few of our staff’s favorites. Have one on us!
Start With Why by Simon Sinek
Reviewed by Donny - Indirector of Mission at AnswerConnect
What does it take to lead and inspire others? Simon Sinek lays out the importance of knowing not just what your organization does and how, but why. Drawing on the real-life stories of great leaders, Sinek outlines a framework for
success—starting with why.
Delivering Happiness by Tony Hsieh
Reviewed by Shaw - Team Lead at AnswerConnect
Zappos CEO Tony Hsieh explains how he built his unorthodox company, which now does over $1 billion in annual sales, around the concept of valuing and delivering happiness. Some of Zappos’ tactics may sound crazy, but they’ve worked.
Creative Confidence by Tom & David Kelly
Reviewed by Brooke - Designer at AnswerConnect
Brothers Tom and David Kelley of design consulting firm IDEO draw on their work with top companies and the Stanford University d.school to show that creativity isn’t just for “creatives.” Unleash your inner innovator with help from the Kelley brothers’ experience.
The Power Of Habit by Charles Duhigg
Reviewed by Terri - Writer at AnswerConnect
Habits aren’t destiny. New York Times business reporter Charles Duhigg investigates how companies like Starbucks and Target, athletes like Olympian Michael Phelps, and other successful people use the power of habit—patterns of
behavior—to change lives.
Outliers by Malcolm Gladwell
Reviewed by Natalie - Director of Customer Experience at AnswerConnect
Why are some people amazingly successful, while others struggle to fulfill their potentials? Bestselling author Malcolm Gladwell examines the stories of exceptional “outliers” to reveal that the explanation may lie beyond the
Mindset by Carol S. Dweck
Reviewed by Andrea - Team Coach at AnswerConnect
Stanford University psychology professor Carol Dweck describes how a fixed mindset (believing talent is set in stone) leads to stagnation, while a growth mindset (believing abilities are developed over time) opens the door to improvement and opportunity.
The Charisma Myth by Olivia Fox Cabane
Reviewed by Michael - Founder of AnswerConnect
Taking a scientific approach to a sometimes mysterious concept, Cabane looks at what charisma is, how it works, and how we can learn to develop and use it to become more influential.