Have A Good Read On Us

A good book can change your outlook and help take your business to the next level. If you want to hone your mission, think creatively, and understand how behaviors can influence outcomes in business and life, your next read’s on us.

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Here are a few of our staff’s favorites. Have one on us!

Start With Why by Simon Sinek

Reviewed by Donny - Indirector of Mission at AnswerConnect

What does it take to lead and inspire others? Simon Sinek lays out the importance of knowing not just what your organization does and how, but why. Drawing on the real-life stories of great leaders, Sinek outlines a framework for success—starting with why.

Delivering Happiness by Tony Hsieh

Reviewed by Shaw - Team Lead at AnswerConnect

Zappos CEO Tony Hsieh explains how he built his unorthodox company, which now does over $1 billion in annual sales, around the concept of valuing and delivering happiness. Some of Zappos’ tactics may sound crazy, but they’ve worked.

Creative Confidence by Tom & David Kelly

Reviewed by Brooke - Designer at AnswerConnect

Brothers Tom and David Kelley of design consulting firm IDEO draw on their work with top companies and the Stanford University d.school to show that creativity isn’t just for “creatives.” Unleash your inner innovator with help from the Kelley brothers’ experience.

The Power Of Habit by Charles Duhigg

Reviewed by Terri - Writer at AnswerConnect

Habits aren’t destiny. New York Times business reporter Charles Duhigg investigates how companies like Starbucks and Target, athletes like Olympian Michael Phelps, and other successful people use the power of habit—patterns of behavior—to change lives.

Outliers by Malcolm Gladwell

Reviewed by Natalie - Director of Customer Experience at AnswerConnect

Why are some people amazingly successful, while others struggle to fulfill their potentials? Bestselling author Malcolm Gladwell examines the stories of exceptional “outliers” to reveal that the explanation may lie beyond the individual.

Mindset by Carol S. Dweck

Reviewed by Andrea - Team Coach at AnswerConnect

Stanford University psychology professor Carol Dweck describes how a fixed mindset (believing talent is set in stone) leads to stagnation, while a growth mindset (believing abilities are developed over time) opens the door to improvement and opportunity.

The Charisma Myth by Olivia Fox Cabane

Reviewed by Michael - Founder of AnswerConnect

Taking a scientific approach to a sometimes mysterious concept, Cabane looks at what charisma is, how it works, and how we can learn to develop and use it to become more influential.